🎬 MANORANJAN KAWACH – The National Entertainment & Cultural Development Mission
🌐 www.ipvsurakshaakawach.com 📞 9654379155
“To build a joyful, creative, and culturally connected India by promoting healthy entertainment, supporting artistic talent, and developing positive content platforms that inspire, educate, and unite the nation.”
Vision:
An India where entertainment uplifts lives — spreading awareness, joy, and creativity across every home.
Tagline:
🎭 “Joy. Culture. Creation. – Manoranjan Kawach for Every Indian.”
Entertainment is one of the strongest social forces in India — shaping emotions, values, and thinking.
Yet, the Indian entertainment space faces serious challenges:
Decline in moral and educational content.
Dominance of commercial and negative media.
Limited support for small artists and local creators.
Unequal access to creative platforms in rural areas.
Key Insights (2015–2025):
Over 90% of youth consume 4–6 hours of media daily.
Rural creators face no digital or institutional support.
Screen addiction, fake news, and violence-filled content harm mental health.
Cultural and folk art forms are vanishing rapidly.
Thus, Manoranjan Kawach is launched to protect, promote, and purify the entertainment and cultural ecosystem — turning it into a national instrument of education, inspiration, and happiness.
To promote healthy, educational, and joyful entertainment across all platforms.
To support artists, creators, and cultural professionals through training and opportunities.
To preserve Indian arts, theatre, and folk traditions.
To provide affordable entertainment options for every citizen.
To use entertainment for social awareness and mental well-being.
| Identified Problem | Practical Solution |
|---|---|
| Lack of quality entertainment | Create positive and family-friendly media content |
| Disappearance of local arts | Folk art revival programs and state-level festivals |
| Poor artist income | Financial aid, digital platform access, and CSR partnerships |
| Media negativity & fake news | “Positive Media Movement” and awareness campaigns |
| Rural areas lacking entertainment | Community cinema & cultural vans |
| Mental stress due to content overload | “Joyful Life” workshops and digital detox programs |
| Youth are disconnected from traditional culture | School-level cultural clubs and competitions |
| Low representation of small creators | Manoranjan Kawach Digital App for talent promotion |
Create Cultural & Entertainment Centres in every district.
Facilities: mini stage, digital screen, music and art rooms, training halls.
Hosts plays, film screenings, music nights, and community art festivals.
Revive dying Indian folk arts (nautanki, puppetry, nukkad natak, etc.).
Annual “Desi Kala Mahotsav” in every state.
Provide grants and awards to folk artists and troupes.
Launch OTT-like digital platform for positive, educational, and cultural content.
Promote regional creators and documentaries on social good.
Partnership with schools, NGOs, and filmmakers.
Training for actors, musicians, dancers, and technicians.
Artist Welfare Fund for financial and medical assistance.
CSR partnerships for content sponsorships.
“Manoranjan Raths” — mobile cinema vans for villages.
Screen inspirational movies, cultural performances, and awareness films.
Encourage family and community viewing.
Encourage creators to produce socially responsible content.
Launch “Media with Meaning” awards for creators spreading positivity.
Public campaigns against hate, addiction, and misinformation.
“Kala Kawach Clubs” in schools and colleges for art, music, and theatre.
Annual “Young Creator of India” competitions.
Online courses on filmmaking, storytelling, and animation.
Counselling workshops on screen balance and creative expression.
“Art for Healing” programs for youth and senior citizens.
Promote music, laughter, and creativity as therapy.
| Phase | Duration | Key Activities | Expected Outcome |
|---|---|---|---|
| Phase 1 – Pilot (0–6 Months) | 10 districts | 10 cultural hubs, 2 digital campaigns | 1 lakh participants |
| Phase 2 – Expansion (6–18 Months) | 200 districts | 200 hubs, OTT platform launch | 1 crore viewers engaged |
| Phase 3 – National Rollout (18–36 Months) | 700+ districts | The full entertainment network is active | 10 crore citizens connected |
| Phase 4 – Sustainability (Ongoing) | Annual awards & training | Permanent cultural ecosystem |
| Component | Estimated Cost (₹ Crore) |
|---|---|
| Cultural Hubs & Theatres | 60.00 |
| Folk Art Revival & Events | 30.00 |
| Digital Platform & App | 25.00 |
| Artist Training & Support | 20.00 |
| Community Cinema & Vans | 20.00 |
| Awareness & Positive Media Campaigns | 10.00 |
| Management & Evaluation | 10.00 |
| Total Estimated Budget (3 Years) | ₹175.00 Crore |
| Source | Description | Contribution (₹ Cr) |
|---|---|---|
| CSR Partnerships | Culture, wellness, and media development | 100 |
| Government Collaboration | Ministry of Culture, I&B, and Tourism | 50 |
| Public Donations (80G) | Citizen participation | 10 |
| Private Media Houses | Sponsorships and co-productions | 10 |
| Self Revenue | Training fees, events, and subscriptions | 5 |
| Total Funding Target | — | ₹175 Cr |
| Impact Area | Measurable Outcome |
|---|---|
| Citizens Benefited | 10 crore+ |
| Artists Supported | 1 lakh+ |
| Digital Platform Reach | 5 crore+ viewers |
| Cultural Hubs Built | 700+ |
| Folk Art Forms Revived | 200+ |
| Employment Generated | 50,000+ (direct & indirect) |
| Mental Wellness Sessions | 10,000+ |
| Public Positivity Index | +35% in pilot regions |
National Media & Culture Board (IPV HQ): Strategy, funding, and content control.
State Cultural Committees: Local event coordination.
District Manoranjan Units: Execution of hubs, theatres, and festivals.
Digital Dashboard: Performance tracking and transparency reports.
| Risk | Mitigation |
|---|---|
| Low content engagement | Include regional & interactive programs |
| Funding shortfall | Multi-CSR and media co-production |
| Poor rural outreach | Use mobile vans & digital offline kits |
| Quality control | Content screening by the ethics & culture board |
| Technological issues | Partner with existing OTT infrastructure |
Actions:
10 cultural hubs activated with community theatres.
50 folk groups revived and supported with funding.
2 lakh citizens engaged in local cultural events.
20 short films created on social causes.
Pilot Cost: ₹4.5 Crore (6 months).
Outcome: 40% increase in local artist income and 30% rise in positive media consumption.
“Entertainment is not just to pass time — it’s to inspire hearts.”
Join Manoranjan Kawach, India’s national movement to make entertainment healthy, educational, and empowering for every citizen.
| Target Area | 10-Year Goal |
|---|---|
| Artists Supported | 10 lakh+ |
| Folk Arts Revived | 1,000+ |
| Entertainment Centres | 2,000+ |
| Digital Platform Users | 20 crore+ |
| Media Positivity | +50% in content sentiment |
| Global Cultural Impact | India in Top 5 cultural nations |
Manoranjan Kawach is the shield of creativity, joy, and culture — designed to protect India’s entertainment spirit while guiding it toward social harmony.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), this mission will transform how India entertains, inspires, and connects.
🎬 “Entertainment that Heals, Art that Inspires – Manoranjan Kawach, the Joy Shield of Bharat.”
