MEDIA KAWACH

📰 CSR PROJECT TITLE:

MEDIA KAWACH – National Media Empowerment & Protection Initiative

💰 Total CSR Budget: ₹1,46,000 Crores

📅 Project Duration: 2025–2035 (10 Years)

🌍 Coverage Area: PAN India (Urban, Rural, Tribal, Border, and Conflict Zones)

🏢 Implementing Agency: IPV Surakshaa Kawach Charitable Trust

(Reg. No. 2025/22/IV/1638 | Certified under 80G, 12A, CSR | MSME | Darpan ID)

🎯 Core Objective:

To strengthen the media sector by supporting truthful journalism, safeguarding journalists’ rights, enhancing local media infrastructure, combating misinformation, and promoting public access to reliable information through traditional and digital platforms.

🔑 Key Project Components & Budget Allocation:

1. 🛡️ Journalist Protection & Legal Aid – ₹20,000 Cr

  • Helpline & legal teams for journalists under threat
  • Insurance, health support, and death benefits
  • Legal defence for freedom of speech and ethical reporting

2. 🏢 Establishment of Independent Media Hubs – ₹25,000 Cr

  • District-level media centres with editing, broadcasting, and training units
  • Special infrastructure for community journalism in rural India
  • Mobile news vans & reporting kits for remote and conflict zones

3. 📚 Media Literacy & Ethics Programs – ₹15,000 Cr

  • Curriculum in schools & colleges on media ethics, fact-checking
  • Public awareness campaigns on fake news and responsible media use
  • Certification programs for aspiring and freelance reporters

4. 🖥️ Digital Journalism & Tech Support – ₹18,000 Cr

  • Grants for local language digital media startups
  • Development of AI/ML tools for fact-checking & data journalism
  • Support for OTT and public-interest content creators

5. 📡 Launch of MEDIA KAWACH Network & App – ₹20,000 Cr

  • A 24/7 unbiased public media channel for verified news & development stories
  • Local language coverage of regional issues
  • An app-based citizen journalism platform and interactive content

6. 🏆 Incentives for Ethical Journalism – ₹10,000 Cr

  • National Media Kawach Awards for ethical journalism
  • Financial rewards for high-impact, socially constructive reporting
  • Rural reporting challenges and fact-based journalism campaigns

7. 🤝 Public-Private Partnerships & Research – ₹8,000 Cr

  • University collaboration for media research & archives
  • Partnerships with national & global media watchdogs
  • Studies on press freedom, misinformation, and public trust

8. 👩‍🏫 Women & Youth in Media – ₹10,000 Cr

  • Capacity building for women journalists
  • Rural youth engagement programs in reporting & content creation
  • Fellowship programs for gender-sensitive and developmental journalism

9. 🌐 Media Disaster Response Teams – ₹10,000 Cr

  • Quick-response units for on-ground reporting during disasters
  • Live broadcast units for emergency updates
  • Coordination with Aapaat Kawach and Jal Kawach for disaster transparency

10. 📈 Monitoring, Impact Assessment & Audits – ₹10,000 Cr

  • Annual performance audits
  • Third-party impact studies
  • Open reporting dashboards for transparency

👥 Target Beneficiaries:

  • Journalists, editors, news producers, citizen reporters
  • Media institutions, rural and regional news outlets
  • College students in journalism, mass communication, and media law
  • Public information consumers (all Indian citizens)

📊 Expected Outcomes by 2035:

  • 2 lakh+ journalists empowered and insured
  • 5,000+ community media hubs activated
  • 100 crore Indians are digitally literate in media usage
  • Significant reduction in fake news circulation
  • Revitalized trust in Indian media nationally and globally

🧭 CSR Focus Areas:

  • Freedom of speech & media
  • Public awareness & information
  • Technology, digitization, and innovation
  • Capacity building & employment
  • Governance, transparency, and accountability

🧩 Eligible CSR Partners:

  • News houses, digital media platforms, OTTs
  • EdTech & MediaTech startups
  • Legal NGOs, policy think tanks
  • Public broadcasting institutions, journalism universities

📞 To Partner or Fund the Project:

🌐 Website: hhttps://ipvsurakshaakawach.com

🗣️ “Media Kawach – Strengthening Democracy Through Responsible, Secure, and Empowered Journalism.”

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