🛰️ MEDIA KAWACH – The National Media Responsibility & Information Security Mission
🌐 www.ipvsurakshaakawach.com 📞 9654379155
“To build a secure, transparent, and ethical media ecosystem in India by promoting truthful journalism, digital literacy, and responsible information flow — ensuring that every citizen has access to credible and constructive communication.”
Vision:
An India where information empowers, not misleads — where the media becomes a true pillar of democracy, peace, and social harmony.
Tagline:
📡 “Truth. Trust. Transparency. – Media Kawach for Every Indian.”
The Indian media landscape has grown exponentially — but also faces major challenges: fake news, misinformation, bias, sensationalism, and cyber threats.
Key Facts (2015–2025):
Over 80% of Indian citizens get daily information from digital/social media.
Misinformation incidents increased 400% post-COVID (FSSAI, PIB reports).
Rural areas suffer from digital illiteracy, leading to fake news spread.
Many journalists and small media units lack training, technology, and protection.
India ranks 161st in Press Freedom Index (2024) — reflecting trust and safety issues.
Thus, Media Kawach aims to restore truth, credibility, and citizen trust in media — creating a shield for democracy and national unity.
To establish ethical and people-centered journalism standards.
To protect citizens from fake news, misinformation, and propaganda.
To empower journalists through training, technology, and safety.
To develop digital literacy programs for public awareness.
To build a secure media ecosystem with fact-checking and CSR collaboration.
| Identified Problem | Practical Solution |
|---|---|
| Fake news & misinformation | National Fact-Check Network under IPV Trust |
| Biased or sensational journalism | Media ethics training & public accountability cells |
| Lack of journalist safety | Insurance, legal aid, and Media Protection Fund |
| Rural misinformation | Digital awareness drives & media literacy workshops |
| Weak community media | Support for local radio, print, and digital outlets |
| Lack of verified news sources | “IPV Media Portal” for authentic, verified updates |
| No accountability | Code of Conduct & grievance mechanism for media houses |
| Mental stress in journalism | Counselling & ethical journalism programs |
Set up Media Kawach Training Centres in every state.
Train journalists in ethics, investigative accuracy, and digital verification.
Certification in responsible reporting (CSR + Government collaboration).
Launch “IPV Media Truth Lab” — AI-supported real-time fact-checking system.
Regional units to verify viral news and misinformation.
Public “Fake Alert” helpline and web portal.
Support rural newspapers, radio, and local journalists.
Provide basic media kits and content-sharing platforms.
Encourage coverage on agriculture, environment, health, and education.
Create Media Safety Fund for legal, health, and emergency aid.
Provide life and professional risk insurance.
24x7 Legal Assistance Helpline for media professionals.
Public education program: “Soch Samajh Kar Share Karo.”
Workshops in schools, colleges, and rural communities.
Awareness on online safety, privacy, and cyber ethics.
Central platform for verified national and local news.
Connects journalists, citizens, and fact-checkers.
Transparency dashboard for tracking misinformation trends.
Encourage uplifting and solution-based news stories.
“Good News India Awards” to reward constructive journalism.
Partnership with national broadcasters and CSR communication teams.
Support startups creating media security, AI moderation, or fact-check tools.
Establish innovation labs for digital media research.
Promote ethical use of AI in content production.
| Phase | Duration | Key Activities | Expected Outcome |
|---|---|---|---|
| Phase 1 – Pilot (0–6 Months) | 10 states | 5 Media Labs, 10 training programs | 10,000 journalists trained |
| Phase 2 – Expansion (6–18 Months) | 200 districts | Fact-check network + digital portal | 1 crore citizens reached |
| Phase 3 – National Rollout (18–36 Months) | 700+ districts | 1000+ training sessions, public campaigns | 5 crore citizens digitally literate |
| Phase 4 – Sustainability (Ongoing) | Long-term | Permanent Media Kawach Council | Self-regulating national ecosystem |
| Component | Estimated Cost (₹ Crore) |
|---|---|
| Training Centres & Ethics Programs | 40.00 |
| Fact-Check & Truth Labs | 35.00 |
| Digital Literacy & Awareness | 25.00 |
| Journalist Welfare Fund | 20.00 |
| Media Portal & App Development | 15.00 |
| Technology & Innovation Support | 15.00 |
| Management & Evaluation | 10.00 |
| Total Estimated Budget (3 Years) | ₹160.00 Crore |
| Source | Description | Contribution (₹ Cr) |
|---|---|---|
| CSR Partnerships | Responsible media, education & tech CSR | 90 |
| Government Collaboration | Ministry of I&B, Digital India, IT & Telecom | 50 |
| Public Donations (80G) | Citizen contributions | 10 |
| Private Media Houses | Co-funding & sponsorships | 5 |
| Self Revenue | Training fees, events, and research grants | 5 |
| Total Funding Target | — | ₹160 Cr |
| Impact Area | Measurable Outcome |
|---|---|
| Journalists Trained | 1 lakh+ |
| Fact-Check Reports Published | 10,000+ verified alerts |
| Citizens Educated on Media Literacy | 5 crore+ |
| Digital Safety Campaigns | 2,000+ workshops |
| Misinformation Incidents Reduced | 50% in pilot zones |
| Rural Media Units Supported | 1,000+ |
| Employment Generated | 25,000+ |
| Media Transparency Index | +40% improvement |
National Media Kawach Board (IPV HQ): Strategy, ethics code, and funding oversight.
State Media Coordination Committees: Local training & public outreach.
District Media Cells: Field reporting verification & awareness drives.
Digital Dashboard: Real-time fact-check tracking and transparency reports.
| Risk | Mitigation |
|---|---|
| Resistance from traditional media | Collaboration through incentives & shared ethics codes |
| Funding delay | Multi-CSR and international donor model |
| Fake news persistence | AI + human hybrid verification |
| Cybersecurity risk | Data encryption and cloud security |
| Low citizen engagement | Gamified awareness campaigns & rewards |
Actions:
5 Media Kawach Labs established.
10,000 journalists trained in ethics & fact-checking.
50 schools & colleges conducted media literacy sessions.
200 fake news incidents detected & neutralized.
Pilot Cost: ₹4 Crore (6 months).
Outcome: 35% drop in misinformation spread in pilot areas.
“Information is power — and power must always be truthful.”
Join Media Kawach, India’s national mission to secure the nation’s media with ethics, awareness, and responsibility.
| Target Area | 10-Year Goal |
|---|---|
| Fake News Reduction | 80% nationwide |
| Journalists Trained | 5 lakh+ |
| Digital Literacy | 20 crore citizens |
| Rural Media Hubs | 2,000+ |
| Fact-Checking Labs | 200+ |
| Media Freedom & Safety Ranking | India in Top 50 globally |
| Positive News Share | 60% of mainstream content |
Media Kawach is the shield of truth and trust — protecting India’s democracy from misinformation, promoting transparency, and empowering journalists.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), this mission will build a responsible, fair, and futuristic media ecosystem for the nation.
📰 “Empowering Voices, Protecting Truth – Media Kawach, the Shield of Information for Bharat.”
