MEDIA KAWACH – The National Media Responsibility and Information Security Mission
Under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638)
Website: www.ipvsurakshaakawach.com
Contact: 9354679155
1. Mission Statement
“To build a secure, transparent, and ethical media ecosystem in India by promoting truthful journalism, digital literacy, and responsible information flow — ensuring that every citizen has access to credible and constructive communication.”
Vision:
An India where information empowers, not misleads — where the media becomes a true pillar of democracy, peace, and social harmony.
Tagline:
“Truth. Trust. Transparency. – Media Kawach for Every Indian.”
2. Background and Need
The Indian media landscape has grown exponentially, but it also faces major challenges such as fake news, misinformation, bias, sensationalism, and cyber threats.
Key Facts (2015–2025):
Over 80 percent of Indian citizens get daily information from digital and social media
Misinformation incidents increased by 400 percent post-COVID (FSSAI and PIB reports)
Rural areas suffer from digital illiteracy, leading to fake news being spread
Many journalists and small media units lack training, technology, and protection
India ranks 161st in the Press Freedom Index (2024), reflecting trust and safety issues
Thus, Media Kawach aims to restore truth, credibility, and citizen trust in media, creating a shield for democracy and national unity.
3. Core Objectives
To establish ethical and people-centred journalism standards
To protect citizens from fake news, misinformation, and propaganda
To empower journalists through training, technology, and safety
To develop digital literacy programs for public awareness
To build a secure media ecosystem with fact-checking and CSR collaboration
4. Major Problems and Media Kawach Solutions
Fake news and misinformation
Solution: National Fact-Check Network under IPV Trust
Biased or sensational journalism
Solution: Media ethics training and public accountability cells
Lack of journalist safety
Solution: Insurance, legal aid, and Media Protection Fund
Rural misinformation
Solution: Digital awareness drives and media literacy workshops
Weak community media
Solution: Support for local radio, print, and digital outlets
Lack of verified news sources
Solution: IPV Media Portal for authentic, verified updates
No accountability
Solution: Code of Conduct and grievance mechanism for media houses
Mental stress in journalism
Solution: Counselling and ethical journalism programs
5. Project Components
A. National Media Ethics and Training Program
Set up Media Kawach Training Centres in every state
Train journalists in ethics, investigative accuracy, and digital verification
Certification in responsible reporting with CSR and government collaboration
B. Fact-Checking and Truth Verification Network
Launch IPV Media Truth Lab, an AI-supported real-time fact-checking system
Regional units to verify viral news and misinformation
Public Fake Alert helpline and web portal
C. Community and Rural Media Empowerment
Support rural newspapers, radio, and local journalists
Provide basic media kits and content-sharing platforms
Encourage coverage on agriculture, environment, health, and education
D. Journalist Protection and Welfare Program
Create Media Safety Fund for legal, health, and emergency aid
Provide life and professional risk insurance
24x7 Legal Assistance Helpline for media professionals
E. Digital Literacy and Awareness Campaign
Public education program: Soch Samajh Kar Share Karo
Workshops in schools, colleges, and rural communities
Awareness of online safety, privacy, and cyber ethics
F. Media Kawach Digital Portal
Central platform for verified national and local news
Connects journalists, citizens, and fact-checkers
Transparency dashboard for tracking misinformation trends
G. Positive Journalism Movement
Encourage uplifting and solution-based news stories
Good News India Awards to reward constructive journalism
Partnership with national broadcasters and CSR communication teams
H. Media Innovation and Technology Support
Support startups creating media security, AI moderation, or fact-check tools
Establish innovation labs for digital media research
Promote ethical use of AI in content production
6. Implementation Plan (3-Year National Roadmap)
Phase 1 – Pilot (0–6 Months)
Coverage: 10 states
Key Activities: 5 Media Labs, 10 training programs
Expected Outcome: 10,000 journalists trained
Phase 2 – Expansion (6–18 Months)
Coverage: 200 districts
Key Activities: Fact-check network and digital portal
Expected Outcome: 1 crore citizens reached
Phase 3 – National Rollout (18–36 Months)
Coverage: 700 plus districts
Key Activities: 1,000-plus training sessions and public campaigns
Expected Outcome: 5 crore citizens are digitally literate
Phase 4 – Sustainability (Ongoing)
Key Activities: Permanent Media Kawach Council
Expected Outcome: Self-regulating national ecosystem
7. Budget Estimate (Pan-India, 3-Year)
Training Centres and Ethics Programs: 40.00 crore
Fact-Check and Truth Labs: 35.00 crore
Digital Literacy and Awareness: 25.00 crore
Journalist Welfare Fund: 20.00 crore
Media Portal and App Development: 15.00 crore
Technology and Innovation Support: 15.00 crore
Management and Evaluation: 10.00 crore
Total Estimated Budget (3 Years): 160.00 crore
8. Funding Model
CSR Partnerships: Responsible media, education and tech CSR – 90 crore
Government Collaboration: Ministry of I and B, Digital India, IT and Telecom – 50 crore
Public Donations (80G): Citizen contributions – 10 crore
Private Media Houses: Co-funding and sponsorships – 5 crore
Self Revenue: Training fees, events, and research grants – 5 crore
Total Funding Target: 160 crore
9. Expected Impact (3 Years)
Journalists Trained: 1 lakh plus
Fact-Check Reports Published: 10,000 plus verified alerts
Citizens Educated on Media Literacy: 5 crore plus
Digital Safety Campaigns: 2,000 plus workshops
Misinformation Incidents Reduced: 50 percent in pilot zones
Rural Media Units Supported: 1,000 plus
Employment Generated: 25,000 plus
Media Transparency Index: 40 percent improvement
10. Governance and Management
National Media Kawach Board (IPV HQ): Strategy, ethics code, and funding oversight
State Media Coordination Committees: Local training and public outreach
District Media Cells: Field reporting verification and awareness drives
Digital Dashboard: Real-time fact-check tracking and transparency reports
11. Risk and Mitigation Plan
Resistance from traditional media
Mitigation: Collaboration through incentives and shared ethics codes
Funding delay
Mitigation: Multi-CSR and international donor model
Fake news persistence
Mitigation: AI and human hybrid verification
Cybersecurity risk
Mitigation: Data encryption and cloud security
Low citizen engagement
Mitigation: Gamified awareness campaigns and rewards
12. Pilot Example – Delhi and Maharashtra
Actions:
5 Media Kawach Labs established
10,000 journalists trained in ethics and fact-checking
50 schools and colleges conducted media literacy sessions
200 fake news incidents detected and neutralised
Pilot Cost: 4 crore (6 months)
Outcome: 35 percent drop in misinformation spread in pilot areas
13. Public Campaign Message
“Information is power — and power must always be truthful.”
Join Media Kawach, India’s national mission to secure the nation’s media with ethics, awareness, and responsibility.
14. Long-Term National Goals (2025–2035)
Fake News Reduction: 80 percent nationwide
Journalists Trained: 5 lakh plus
Digital Literacy: 20 crore citizens
Rural Media Hubs: 2,000 plus
Fact-Checking Labs: 200 plus
Media Freedom and Safety Ranking: India in Top 50 globally
Positive News Share: 60 percent of mainstream content
15. Conclusion
Media Kawach is the shield of truth and trust — protecting India’s democracy from misinformation, promoting transparency, and empowering journalists.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), this mission will build a responsible, fair, and futuristic media ecosystem for the nation.
“Empowering Voices, Protecting Truth – Media Kawach, the Shield of Information for Bharat.”
