1. Mission Statement
“To empower every Indian — especially youth — through access to sports, fitness, and physical education by building infrastructure, training, and awareness for a stronger, healthier, and more united nation.”
Vision:
An India where every citizen plays, every child dreams, and every athlete achieves.
Tagline:
“Play for Nation, Play for Life – Khel Kawach for Every Indian.”
2. Background and Need
India is a country of 1.4 billion people, but sports participation and physical fitness levels are critically low. Despite global achievements, most citizens lack access to basic sports facilities, and youth health is declining due to sedentary lifestyles.
Key Facts (2015–2025):
India ranks below 60th globally in sports participation (UN Data)
Only 35 percent of schools have proper playgrounds
Obesity among Indian youth increased by 30 percent in the last decade
Rural talent lacks coaching and exposure despite natural skill
Sports receive less than one per cent of GDP in government funding
Thus, Khel Kawach aims to create a Pan-India Sports and Fitness Revolution, combining training, infrastructure, and awareness to make India a fit, active, and winning nation.
3. Core Objectives
To promote sports participation and physical activity for all age groups
To identify and support rural and grassroots sports talent
To build basic sports infrastructure in every district
To integrate fitness and discipline into school and college life
To create employment and economic opportunities through sports
4. Major Problems and Khel Kawach Solutions
Lack of sports facilities
Solution: Build multipurpose mini stadiums in each district
Rural sports neglect
Solution: Grassroots talent scouting and village-level training camps
No physical education focus
Solution: Mandatory fitness and games periods in schools
Lack of coaches and trainers
Solution: Certified training programs for youth volunteers
Gender inequality in sports
Solution: Sports for Her initiative for girls’ participation
Low awareness
Solution: National Play Bharat campaign promoting daily activity
Limited career scope
Solution: Sports scholarships, job reservations, and sponsorships
Poor health due to inactivity
Solution: Fitness challenges and national movement for physical wellbeing
5. Project Components
A. District Sports Development Centres (Khel Kawach Kendras)
Establish 1 sports and fitness hub per district
Facilities for athletics, kabaddi, volleyball, cricket, badminton, yoga, and fitness training
Open access for school students, youth, and senior citizens
B. Grassroots Talent Identification and Training Program
Talent scouting in schools and villages through competitions
Professional coaching camps and mentorship by ex-athletes
Scholarships for promising players from poor backgrounds
C. School and College Sports Integration
Sports education to be made mandatory and credit-based
Inter-school and inter-college tournaments every quarter
Training for physical education teachers
D. Women in Sports Initiative – Play for Her
Dedicated facilities and safety for women athletes
Self-defence, fitness, and health workshops for girls
Women-only sports clubs in each district
E. Community Fitness and Citizen Participation
Monthly Khel Mahotsav in colonies, villages, and towns
Public challenges like 10K Steps a Day or One Hour Play
Family fitness programs for all age groups
F. Sports Employment and Entrepreneurship Program
Support for sports equipment manufacturers, gym startups, and local clubs
Certified coach training and placement
Career counselling for athletes
G. Digital Sports Platform and App
Khel Kawach App for event registration, fitness tracking, and training modules
Talent showcase and sponsor connection feature
Nationwide leaderboard for schools and districts
6. Implementation Plan (3-Year National Roadmap)
Phase 1 – Pilot (0–6 Months)
Coverage: 10 districts
Key Activities: 10 sports centres, 5 talent camps
Expected Outcome: 50,000 youth involved
Phase 2 – Expansion (6–18 Months)
Coverage: 200 districts
Key Activities: Training, women’s initiative, tournaments
Expected Outcome: 1 crore citizens reached
Phase 3 – National Rollout (18–36 Months)
Coverage: 700 plus districts
Key Activities: Full program rollout
Expected Outcome: 5 crore plus participants
Phase 4 – Sustainability (Beyond 3 Years)
Key Activities: Annual sports festivals
Expected Outcome: Continuous national sports movement
7. Budget Estimate (Pan-India, 3-Year)
Sports Centres and Infrastructure: 80.00 crore
Talent Training and Scholarships: 40.00 crore
School and College Sports Integration: 25.00 crore
Women in Sports Initiative: 15.00 crore
Awareness and Fitness Campaigns: 10.00 crore
Digital App and Monitoring: 10.00 crore
Management and Administration: 10.00 crore
Total Estimated Budget (3 Years): 190.00 crore
8. Funding Model
CSR Partnerships: Corporate sports, health and youth empowerment CSR funds – 100 crore
Government Collaboration: Ministry of Youth Affairs and Sports, Khelo India, Fit India – 60 crore
Public Donations (80G): Citizen support and sponsorships – 10 crore
Private Sports Brands: Equipment and apparel partnerships – 15 crore
Self Revenue: Event tickets, training fees, merchandise – 5 crore
Total Funding Target: 190 crore
9. Expected Impact (3 Years)
Youth Participants: 5 crore plus
Sports Centres: 700 plus
Coaches Trained: 25,000 plus
Women Athletes Supported: 10 lakh plus
TournamenOrganisedzed: 5,000 plus
Talents Scouted: 1 lakh plus
Employment Generated: 1 lakh plus direct and indirect
Fitness Improvement: 40 per cent increase in physical activity nationwide
10. Governance and Management
National Khel Kawach Board (IPV HQ): Strategy, CSR liaison, and central monitoring
State Sports Coordination Cells: Program execution with state sports departments
District Khel Kawach Committees: Event and centre management
Digital Dashboard: Real-time monitoring of participation and progress
11. Risk and Mitigation Plan
Low participation
Mitigation: Gamified challenges and celebrity ambassadors
Infrastructure delay
Mitigation: Modular, low-cost facilities with prefabricated structures
Gender imbalance
Mitigation: Women-only initiatives and safe spaces
Funding issues
Mitigation: Multi-CSR, event sponsorships, and self-revenue
Talent retention
Mitigation: Scholarships and continued mentorship
12. Pilot Example – Haryana and Maharashtra
Actions:
5 sports hubs established with fitness and training facilities
10,000 youth trained in athletics, kabaddi, and football
1,000 girls joined the Play for Her campaign
25 rural players selected for state-level trials
Pilot Cost: 4 crore (6 months)
Outcome: 40 percent improvement in fitness levels and new sports talent identified
13. Public Campaign Message
“A strong nation is built by strong citizens — let’e play our power.”
Join Khel Kawach, India’s national movement to make sports a lifestyle, not just a competition.
14. Long-Term National Goals (2025–2035)
Sports Participation: 50 crore plus citizens
District Sports Hubs: 2,000 plus
Rural Talent Uplift: 10 lakh plus players
Women in Sports: Equal participation nationwide
Olympic Representation: 5 times increase
Sports Economy Growth: 50,000 crore plus ecosystem
Global Recognition: India among the top 20 sporting nations
15. Conclusion
Khel Kawach is not only a sports mission — it’s a national movement for fitness, unity, and pride.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), it will nurture talent, improve health, and build a culture of teamwork and strength.
“Fit Bharat, Proud Bharat – Khel Kawach, the Shield of Sports and Strength.”**
