🏆 KHEL KAWACH – The National Sports & Fitness Empowerment Mission
🌐 www.ipvsurakshaakawach.com 📞 9654379155
“To empower every Indian — especially youth — through access to sports, fitness, and physical education by building infrastructure, training, and awareness for a stronger, healthier, and more united nation.”
Vision:
An India where every citizen plays, every child dreams, and every athlete achieves.
Tagline:
🏅 “Play for Nation, Play for Life – Khel Kawach for Every Indian.”
India is a country of 1.4 billion people, but sports participation and physical fitness levels are critically low.
Despite global achievements, most citizens lack access to basic sports facilities, and youth health is declining due to sedentary lifestyles.
Key Facts (2015–2025):
India ranks below 60th globally in sports participation (UN Data).
Only 35% of schools have proper playgrounds.
Obesity among Indian youth increased by 30% in the last decade.
Rural talent lacks coaching and exposure despite natural skill.
Sports receive less than 1% of GDP in government funding.
Thus, KHEL KAWACH aims to create a Pan-India Sports & Fitness Revolution, combining training, infrastructure, and awareness to make India a fit, active, and winning nation.
To promote sports participation and physical activity for all age groups.
To identify and support rural and grassroots sports talent.
To build basic sports infrastructure in every district.
To integrate fitness and discipline into school and college life.
To create employment and economic opportunities through sports.
| Problem | Practical Solution |
|---|---|
| Lack of sports facilities | Build multipurpose mini stadiums in each district |
| Rural sports neglect | Grassroots talent scouting and village-level training camps |
| No physical education focus | Mandatory fitness & games periods in schools |
| Lack of coaches & trainers | Certified training programs for youth volunteers |
| Gender inequality in sports | “Sports for Her” initiative for girls’ participation |
| Low awareness | National “Play Bharat” campaign promoting daily activity |
| Limited career scope | Sports scholarships, job reservations, and sponsorships |
| Poor health due to inactivity | Fitness challenges & national movement for physical wellbeing |
Establish 1 sports and fitness hub per district.
Facilities for athletics, kabaddi, volleyball, cricket, badminton, yoga, and fitness training.
Open access for school students, youth, and senior citizens.
Talent scouting in schools and villages through competitions.
Professional coaching camps and mentorship by ex-athletes.
Scholarships for promising players from poor backgrounds.
Sports education to be made mandatory & credit-based.
Inter-school & inter-college tournaments every quarter.
Training for physical education teachers.
Dedicated facilities and safety for women athletes.
Self-defence, fitness, and health workshops for girls.
Women-only sports clubs in each district.
Monthly “Khel Mahotsav” in colonies, villages, and towns.
Public challenges like “10K Steps a Day” or “One Hour Play.”
Family fitness programs for all age groups.
Support for sports equipment manufacturers, gym startups, and local clubs.
Certified coach training and placement.
Career counselling for athletes.
“Khel Kawach App” for event registration, fitness tracking, and training modules.
Talent showcase and sponsor connection feature.
Nationwide leaderboard for schools and districts.
| Phase | Duration | Key Activities | Expected Outcome |
|---|---|---|---|
| Phase 1 – Pilot (0–6 Months) | 10 districts | 10 sports centres, 5 talent camps | 50,000 youth involved |
| Phase 2 – Expansion (6–18 Months) | 200 districts | Training, women’s initiative, tournaments | 1 crore citizens reached |
| Phase 3 – National Rollout (18–36 Months) | 700+ districts | Full program rollout | 5 crore+ participants |
| Phase 4 – Sustainability (Beyond 3 Years) | Annual sports festivals | Continuous national sports movement |
| Component | Estimated Cost (₹ Crore) |
|---|---|
| Sports Centres & Infrastructure | 80.00 |
| Talent Training & Scholarships | 40.00 |
| School & College Sports Integration | 25.00 |
| Women in Sports Initiative | 15.00 |
| Awareness & Fitness Campaigns | 10.00 |
| Digital App & Monitoring | 10.00 |
| Management & Administration | 10.00 |
| Total Estimated Budget (3 Years) | ₹190.00 Crore |
| Source | Description | Contribution (₹ Cr) |
|---|---|---|
| CSR Partnerships | Corporate sports, health & youth empowerment CSR funds | 100 |
| Government Collaboration | Ministry of Youth Affairs & Sports, Khelo India, Fit India | 60 |
| Public Donations (80G) | Citizen support & sponsorships | 10 |
| Private Sports Brands | Equipment & apparel partnerships | 15 |
| Self Revenue | Event tickets, training fees, merchandise | 5 |
| Total Funding Target | — | ₹190 Cr |
| Impact Area | Measurable Outcome |
|---|---|
| Youth Participants | 5 crore+ |
| Sports Centres | 700+ |
| Coaches Trained | 25,000+ |
| Women Athletes Supported | 10 lakh+ |
| Tournaments Organized | 5,000+ |
| Talents Scouted | 1 lakh+ |
| Employment Generated | 1 lakh+ direct/indirect |
| Fitness Improvement | 40% increase in physical activity nationwide |
National Khel Kawach Board (IPV HQ): Strategy, CSR liaison, and central monitoring.
State Sports Coordination Cells: Program execution with state sports departments.
District Khel Kawach Committees: Event and centre management.
Digital Dashboard: Real-time monitoring of participation and progress.
| Risk | Mitigation |
|---|---|
| Low participation | Gamified challenges, celebrity ambassadors |
| Infrastructure delay | Modular, low-cost facilities with prefabricated structures |
| Gender imbalance | Women-only initiatives and safe spaces |
| Funding issues | Multi-CSR, event sponsorships, and self-revenue |
| Talent retention | Scholarships and continued mentorship |
Actions:
5 sports hubs established with fitness & training facilities.
10,000 youth trained in athletics, kabaddi, and football.
1,000 girls joined the “Play for Her” campaign.
25 rural players selected for state-level trials.
Pilot Cost: ₹4 Crore (6 months).
Outcome: 40% improvement in fitness levels, new sports talent identified.
“A strong nation is built by strong citizens — let’s make play our power.”
Join Khel Kawach, India’s national movement to make sports a lifestyle, not just a competition.
| Target Area | 10-Year Goal |
|---|---|
| Sports Participation | 50 crore+ citizens |
| District Sports Hubs | 2,000+ |
| Rural Talent Uplift | 10 lakh+ players |
| Women in Sports | Equal participation nationwide |
| Olympic Representation | 5x increase |
| Sports Economy Growth | ₹50,000 crore+ ecosystem |
| Global Recognition | India among top 20 sporting nations |
Khel Kawach is not only a sports mission — it’s a national movement for fitness, unity, and pride.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), it will nurture talent, improve health, and build a culture of teamwork and strength.
🏆 “Fit Bharat, Proud Bharat – Khel Kawach, the Shield of Sports and Strength.”
