CELEBRATION KAWACH – The National Happiness and Cultural Unity Mission
Under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638)
Website: www.ipvsurakshaakawach.com
Contact: 9354679155
1. Mission Statement
“To restore joy, emotional well-being, and social unity across India by creating safe, inclusive, and affordable celebration opportunities for every citizen — connecting hearts, cultures, and communities.”
Vision:
An India where happiness is not limited to a few festivals or cities — but celebrated every day, by everyone, everywhere.
Tagline:
“Celebrate Life, Connect Hearts – Celebration Kawach for Every Indian.”
2. Background and Need
India — the land of festivals — is witnessing a silent social issue: a growing lack of opportunities to celebrate together.
While our economy and technology have advanced, citizens face rising emotional isolation, cultural disconnection, and community decline.
Key Issues Identified:
Urban citizens face high stress and lack public spaces to relax or celebrate
Youth have few platforms for creative cultural expression
Rural and elderly populations are excluded from modern celebrations
Local traditions and community festivals are disappearing
Mental health issues are rising due to a lack of joy, connection, and recreation
Hence, Celebration Kawach is designed as a National Happiness Infrastructure Project, combining cultural revival, social unity, mental well-being, and inclusive celebration spaces across India.
3. Core Objectives
Establish Celebration Centres in every district — safe spaces for community events
Organise monthly and seasonal festivals promoting cultural unity and joy
Provide creative and recreational opportunities for youth, women, and elderly citizens
Empower local artisans, performers, and vendors through celebration-based employment
Foster mental health and social harmony through collective happiness
4. Key Problems and Celebration Kawach Solutions
Isolation and mental stress
Solution: Regular community celebration events, laughter and art therapy sessions
Disappearance of local festivals
Solution: Revival of regional cultural fairs and Utsav Melas
Youth disconnection from culture
Solution: Yuva Utsav – art, music, dance, and innovation festivals
Elderly and women exclusion
Solution: Golden Gatherings and Mahila Milan monthly social programs
Lack of celebration spaces
Solution: Celebration Centres and Community Parks with safety compliance
High event cost
Solution: Subsidised CSR-funded celebration infrastructure
Cultural division
Solution: Inter-faith festivals and national unity celebrations
Urban monotony
Solution: Weekend public concerts, food and art festivals
Decline of artisans and performers
Solution: Paid participation opportunities in celebration events
5. Project Components
A. Celebration Kawach Centres (CKCs)
Establish 1 centre in every district as a hub for community joy
Facilities: open stage, playground, cultural hall, women’s corner, kids’ zone, and safety systems
Managed jointly by local NGOs, volunteers, and IPV Trust representatives
B. National Happiness Calendar
Pre-planned monthly celebrations with social, cultural, and health themes:
January – New Year of Unity
February – Art and Love Month
March – Festival of Colours and Harmony
April – Earth and Farmer Month
And so on for all 12 months
Each event features food fairs, cultural performances, games, and community volunteering opportunities.
C. Local Talent and Art Empowerment Program
Identify and promote local singers, dancers, painters, storytellers, and artisans
Celebration Centres to host Open Stage evenings every week
Employment and recognition for local talents through CSR sponsorship
D. Happiness and Mental Wellness Campaign
Conduct emotional wellness camps, laughter clubs, yoga, and music therapy
Happiness First training workshops for schools and offices
Collaboration with psychologists and wellness experts
E. Cultural Tourism and Local Economy Boost
Promote district-level celebration events to attract visitors
Boost sales for small businesses, handicrafts, and food vendors
Partner with the tourism ministry and local administration
F. Digital Celebration Network
Launch the Celebration Kawach App to connect citizens, events, and volunteers
Event alerts, live streaming, talent registration, and donations in one place
Include digital celebrations for NRIs and online participants
G. Social Inclusion and Safety Assurance
Separate celebration hours for differently-abled and senior citizens
Safety protocols with police, medical, and fire teams
Zero-alcohol, family-friendly celebration policy
6. Implementation Plan (3-Year Roadmap)
Phase 1 – Pilot (0–6 Months)
Duration: 10 districts
Key Activities: 10 Centres, 30 events
Expected Outcome: Proof of concept
Phase 2 – Expansion (6–18 Months)
Duration: 200 districts
Key Activities: 200 Centres, 1,000 events
Expected Outcome: 1 crore citizens reached
Phase 3 – Nationwide Rollout (18–36 Months)
Duration: 700+ districts
Key Activities: National Celebration Network
Expected Outcome: 5 crore citizens engaged
Phase 4 – Sustainability (Ongoing)
Key Activities: Annual maintenance and revenue model
Expected Outcome: Permanent joy infrastructure
7. Budget Estimate (Pan-India, 3 Years)
Celebration Centres (700 districts x 0.20 crore): 140.00 crore
Monthly and Annual Events: 50.00 crore
Art and Talent Promotion: 25.00 crore
Happiness and Wellness Programs: 15.00 crore
App and Digital Network: 10.00 crore
Training, Staff and Management: 10.00 crore
Monitoring and Reporting: 5.00 crore
Total Project Cost (3 Years): 255.00 crore
8. Funding Model
CSR Partnerships: Corporate support for mental health, culture and social wellbeing – 130 crore
Public Donations (80G): Citizens contributing 100 to 1,000 – 15 crore
Government Collaboration: Ministry of Culture, Tourism, Youth Affairs – 60 crore
Private Partnerships: Brands sponsoring local festivals – 30 crore
Self Revenue: Ticketing, food stalls, crafts, and art markets – 20 crore
Total Funding Target: 255 crore
9. Expected Impact (3 Years)
Citizens Benefited: 5 crore plus participants
Local Artisans Supported: 1 lakh plus
Youth Volunteers Engaged: 2 lakh plus
Celebration Centres Built: 700 plus
Mental Wellness Workshops: 10,000 plus
Employment Generated: 50,000 plus (direct and indirect)
Happiness Index Improvement: 25 per cent increase in pilot districts
10. Governance and Monitoring
National Celebration Board (IPV HQ): Policy, coordination and funding
State Happiness Committees: Program oversight and execution
District Celebration Kawach Units: Event management and citizen outreach
Digital Dashboard: Real-time event tracking, budget monitoring, and impact data
11. Risk and Mitigation Plan
Low participation
Mitigation: Early awareness drives and influencer partnerships
Funding shortage
Mitigation: Multi-CSR and hybrid self-revenue model
Safety issues
Mitigation: Strict SOPs with local administration
Event overlap
Mitigation: Centralised national event calendar
Maintenance challenges
Mitigation: Community ownership and local volunteers
12. Pilot Example – Delhi and Lucknow
Actions:
2 Celebration Centres (Delhi and Lucknow)
12 community festivals (music, food, unity themes)
500 local artists and 20,000 citizens participated
Happiness workshops for 5,000 youth
Pilot Budget: 3 crore (6 months)
Outcome: 30 per cent citizen satisfaction and a 25 per cent increase in local business income
13. Public Campaign Message
“Celebration is not luxury — it’s life. Let’s make every day joyful.”
Join Celebration Kawach, India’s first national mission for happiness, unity, and cultural revival.
14. Long-Term National Goals (2025–2035)
Celebration Centres: 1,000 plus
Annual Events: 50,000 plus
Citizen Participation: 25 crore plus
Local Artist Support: 5 lakh plus
Urban-Rural Unity: 100 per cent district inclusion
National Happiness Ranking: India in Top 10 globally
15. Conclusion
Celebration Kawach is not just about festivals — it’s about rebuilding India’s emotional and cultural strength.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), this mission will create happiness infrastructure, cultural revival, and community unity across every district.
“Where every citizen celebrates, the nation grows stronger — Celebration Kawach, the Joy Shield of Bharat.”
