🌍 CSR Project Title: BHUMI KAWACH

A National Movement for a Green, Clean & Safe Earth in India

💰 Project Value: ₹1,46,000 Crores

⏳ Duration: 10 Years (2025–2035)

🏢 Implementing Agency: IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638)

📍 Coverage: PAN India (All States, All PIN Codes)

🎯 Project Objectives:

  • Promote large-scale environmental awareness and eco-conscious behaviour

  • Increase India’s green cover and improve air, soil, and water quality

  • Ensure long-term climate resilience and disaster preparedness

  • Build a mass volunteer force for grassroots environmental actions

🔑 Major Components & Budget Allocation:

1. 🌱 Mass Tree Plantation Drive (₹30,000 Cr)

  • Target: Plant 100 crore+ trees across cities, villages, and highways

  • Involve schools, RWAs, NGOs, corporates, and panchayats

  • Maintenance & survival monitoring for 5 years

2. 🚮 Swachh Bharat Support & Waste Management (₹25,000 Cr)

  • Launch of “Green Earth, Clean Bharat” campaign

  • Funding for waste segregation units, compost pits, and recycling units in 10,000+ towns

  • Youth-run eco-clubs and Swachhta soldiers in every ward

3. 🔋 Sustainable Energy & Green Infrastructure (₹28,000 Cr)

  • Solar lights in rural and low-income urban clusters

  • Promote e-vehicles, green buildings, and rainwater harvesting systems

  • Support rooftop solar installations in schools and religious places

4. 🧠 Environmental Education & Behaviour Change (₹18,000 Cr)

  • Curriculum modules for schools and colleges

  • Mobile apps and games for environmental learning

  • Pan-India competitions: Green School, Eco-Warrior Awards, etc.

5. 🐘 Biodiversity & Wildlife Protection (₹15,000 Cr)

  • Protection and restoration of forests, wetlands, and rivers

  • Community-led conservation near national parks and protected zones

  • Rescue and rehabilitation of endangered species

6. 🌎 Climate Action & Disaster Mitigation Awareness (₹15,000 Cr)

  • National workshops on climate change adaptation

  • Flood/drought/fire awareness drills with village volunteers

  • Emergency response training in vulnerable areas

7. 📢 Media, Campaigns & Community Mobilization (₹10,000 Cr)

  • Launch “Bhumi Kawach Express” awareness vans in every state

  • Green Bharat anthem, jingles, social media challenges

  • Collaboration with influencers and environmental ambassadors

8. 📋 Monitoring, Research & Evaluation (₹5,000 Cr)

  • Real-time dashboards and public reporting systems

  • Partnership with IITs, IIMs, TERI, and state environment departments

  • Annual Earth Health Report by Bhumi Kawach

👥 Target Beneficiaries:

  • Every Indian citizen living in rural and urban areas

  • Farmers, students, municipal workers, and tribal communities

  • Women-led self-help groups working on eco-enterprises

  • Government and private institutions

🤝 Project Implementation Partners:

  • Ministry of Environment, Forest and Climate Change

  • Ministry of Jal Shakti

  • State Pollution Control Boards

  • CSR wings of corporate companies

  • Eco-NGOs, tribal organisations, universities, and schools

🔄 CSR Act Alignment:

Eligible under Schedule VII of the Companies Act, 2013 under:

  • Environmental sustainability and ecological balance

  • Protection of flora and fauna

  • Conservation of natural resources

  • Promoting education and awareness of the environment

📈 Expected Impact (By 2035):

  • 100+ crore trees planted and 5 crore maintained annually

  • 20% increase in forest cover in critical zones

  • 1 lakh+ villages and wards participating in Bhumi Kawach activities

  • 50 crore+ citizens educated through campaigns

  • Significant improvement in AQI, WQI, and soil health

 

🌿 Let’s protect the Earth that protects us.

Join Bhumi Kawach – India's Green Army for Future Generations! 🌿

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