VIVAH KAWACH – The National Marriage Harmony and Family Support Mission
Under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638)
Website: www.ipvsurakshaakawach.com
Contact: 9354679155
1. Mission Statement
“To protect and strengthen the institution of marriage and family in India through awareness, counseling, education, and emotional support — building harmony, equality, and happiness in every relationship.”
Vision:
An India where marriage is not a burden but a bond of respect, balance, and lifelong understanding.
Tagline:
“Healthy Relations, Happy Families – Vivah Kawach for Every Indian.”
2. Background and Need
Marriage in India has traditionally been a strong social pillar, but in the past decade, issues like financial pressure, ego conflicts, lack of counselling, and changing lifestyles have weakened this structure.
Key Data (2015–2025):
The divorce rate in India increased by over 45 percent in urban areas
1 in 5 married couples face emotional or financial stress
Domestic violence and dowry disputes continue to affect women’s security
Lack of pre-marital counselling and awareness leads to failed relationships
Mental health issues and loneliness among couples have increased sharply post-pandemic
Vivah Kawach aims to promote relationship harmony, family counselling, and pre-marital education — securing both emotional and social well-being.
3. Core Objectives
Provide relationship and family counselling for couples in distress
Conduct pre-marital education and compatibility programs
Reduce domestic violence and marital abuse cases through awareness and legal support
Strengthen family values, emotional communication, and gender equality
Establish Vivah Centres for guidance, counselling, and reform
4. Major Problems and Vivah Kawach Solutions
Rising divorces and conflicts
Solution: Pre-marital and post-marital counselling centres
Lack of communication
Solution: Emotional bonding workshops and couple therapy
Financial stress
Solution: Family budgeting and joint decision-making training
Domestic violence and dowry issues
Solution: Legal and psychological support cells
Lack of compatibility
Solution: Pre-marital counselling and assessment programs
Declining marriage rate
Solution: Awareness and social reform campaigns
Lack of guidance for youth
Solution: Family values sessions in schools and colleges
Emotional isolation
Solution: Community family wellness programs
5. Project Components
A. Vivah Kawach Family Harmony Centres
Establish counselling and support centres in each district
Offer therapy, mediation, and family legal assistance
Staffed by psychologists, counsellors, and legal advisors
B. Pre-Marital and Relationship Education Program
Sukhi Vivah Training for couples before marriage
Covers communication, respect, gender equality, and financial planning
Certification as part of social awareness campaigns
C. Legal and Domestic Protection Cells
Legal advice for marital disputes, dowry cases, or abuse victims
Emergency helpline and women protection volunteers
Collaboration with police and women’s welfare departments
D. Family Financial Stability Workshops
Guidance on budgeting, joint saving, and family business opportunities
Link couples with Rozgar Kawach and Mudra Kawach for financial support
E. Mental Health and Emotional Wellness Campaign
Marriage-focused mental health helpline
Couple therapy, stress management, and meditation programs
Khushiyon Ka Parivar campaign for family happiness
F. Community Marriage Support Program
Financial aid for poor families to conduct simple and respectful marriages
Awareness against dowry and luxury weddings
Simple Marriage, Strong Bond movement
G. Digital Platform – Vivah Kawach App
Confidential counselling booking system
Educational videos and relationship resources
AI-based compatibility and guidance tools
H. Family and Youth Awareness Drives
Sukhi Parivar Abhiyan across schools, NGOs, and workplaces
Family value workshops and annual Happy Marriage Week
6. Implementation Plan (3-Year National Roadmap)
Phase 1 – Pilot (0–6 Months)
Coverage: 10 districts
Key Activities: 10 Vivah Centres, 500 couples trained
Expected Outcome: 20,000 people benefited
Phase 2 – Expansion (6–18 Months)
Coverage: 200 districts
Key Activities: 200 centres, 5 lakh couples reached
Expected Outcome: Reduced family conflict by 25 percent
Phase 3 – Nationwide Rollout (18–36 Months)
Coverage: 700 plus districts
Key Activities: 700 centres plus national helpline
Expected Outcome: 1 crore citizens reached
Phase 4 – Sustainability (Ongoing)
Key Activities: Annual review
Expected Outcome: Ongoing family counselling and awareness network
7. Budget Estimate (3 Years – Pan India)
Vivah Kawach Centres: 70.00 crore
Pre-Marital and Family Programs: 25.00 crore
Legal and Counselling Cells: 20.00 crore
Mental Health and Awareness: 20.00 crore
Financial Stability Workshops: 15.00 crore
Digital Platform and App: 10.00 crore
Management and Evaluation: 10.00 crore
Total Estimated Budget (3 Years): 170.00 crore
8. Funding Model
CSR Partnerships: Family welfare, mental health and gender equality CSR – 90 crore
Government Collaboration: Ministry of Women and Child Development, Health – 50 crore
Public Donations (80G): Citizens and institutions – 10 crore
Private Sector Partnerships: Counselling and training tie-ups – 10 crore
Self Revenue: Workshops and certification fees – 10 crore
Total Funding Target: 170 crore
9. Expected Impact (3 Years)
Couples Trained: 5 lakh plus
Families Counseled: 10 lakh plus
Divorce Rate Reduction: 30 percent in pilot areas
Domestic Abuse Cases Handled: 50,000 plus
Legal Support Beneficiaries: 2 lakh plus
Women Empowered: 10 lakh plus
Youth Trained on Family Values: 1 crore plus
Mental Health Improvement: 40 percent increase in relationship stability index
10. Governance and Management
National Vivah Kawach Board (IPV HQ): Policy, CSR collaboration, oversight
State Coordination Cells: Partnership with family and social departments
District Vivah Centres: Local counselling and awareness execution
Digital Dashboard: Track cases, measure impact, ensure transparency
11. Risk and Mitigation Plan
Social hesitation in seeking help
Mitigation: Confidential, stigma-free counselling approach
Funding delays
Mitigation: CSR and public donation hybrid model
Lack of trained counsellors
Mitigation: Partnership with psychology institutions
Legal complications
Mitigation: In-house legal experts and NGO partners
Cultural resistance
Mitigation: Community engagement with local leaders
12. Pilot Example – Delhi and Rajasthan
Actions:
10 Vivah Kawach Centres launched
1,000 couples received counselling
50 pre-marital sessions conducted
5,000 women participated in the Sukhi Vivah campaign
Pilot Cost: 4 crore (6 months)
Outcome: 35 percent conflict resolution success and improved mental and family well-being
13. Public Campaign Message
“Strong relationships build strong nations — protect your bond with love, respect, and understanding.”
Join Vivah Kawach, India’s national mission for happy marriages and healthy families.
14. Long-Term National Goals (2025–2035)
Divorce Reduction: 60 percent nationwide
Domestic Violence: 80 percent reduction
Family Harmony Centres: 2,000 plus
Youth Awareness Reach: 5 crore plus
Mental Health Access: 100 percent urban and 70 percent rural
Women Empowerment: Equal rights awareness
National Happiness Index: India in Top 20 globally
15. Conclusion
Vivah Kawach is India’s shield of family harmony and emotional balance — protecting relationships, strengthening homes, and spreading happiness.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), it ensures that every couple receives guidance, care, and respect to live in peace and unity.
“Sukh, Samman, Samajik Suraksha – Vivah Kawach, the Family Shield of Bharat.”
