🌿 JEEVAN SHAILY KAWACH – The National Lifestyle Transformation Mission
🌐 www.ipvsurakshaakawach.com 📞 9654379155
“To improve the physical, mental, and social wellbeing of every Indian citizen by promoting balanced living, preventive healthcare, and conscious lifestyle habits — creating a healthier, happier, and more productive nation.”
Vision:
An India where people live not just longer, but healthier and happier lives, protected from the harmful effects of modern lifestyle diseases.
Tagline:
🌱 “Healthy Habits, Happy Life – Jeevan Shaily Kawach for Every Indian.”
Over the past two decades, India has shifted from a traditional active lifestyle to a modern sedentary routine, bringing new forms of illness and stress.
Lifestyle-related diseases are now India’s biggest health challenge.
Key Data (2015–2025):
65% of deaths in India are due to lifestyle diseases (WHO).
1 in 4 Indians suffers from high blood pressure or diabetes.
Mental stress, anxiety, and depression increased by 40% post-COVID.
Obesity rates doubled in urban populations in the last 10 years.
Screen addiction and poor diet habits are harming youth productivity.
The need of the hour is mass lifestyle reformation through awareness, discipline, and preventive action — combining traditional Indian wellness wisdom with modern solutions.
That’s the mission of JEEVAN SHAILY KAWACH — India’s Lifestyle Security Program under IPV Surakshaa Kawach Charitable Trust.
Promote physical fitness, a healthy diet, and mental balance.
Prevent lifestyle diseases like obesity, diabetes, hypertension, and stress.
Build awareness through community programs, schools, and offices.
Create a national network of Wellness Ambassadors and Healthy Workplaces.
Integrate Ayurveda, Yoga, and modern preventive care at every level of society.
| Problem | Practical Solution |
|---|---|
| Sedentary lifestyle | Daily fitness sessions, yoga clubs, and walking campaigns |
| Poor diet & junk food culture | “Eat Natural” community kitchens, food awareness drives |
| Mental stress & depression | Meditation, counselling, and happiness sessions |
| Sleep disorders | Sleep hygiene education, digital detox challenges |
| Screen & mobile addiction | Digital-free weekends and awareness campaigns |
| Work pressure & burnout | Work-life balance training and employee wellness programs |
| Alcohol & tobacco use | De-addiction counselling and awareness drives |
| Lack of preventive health checks | Annual wellness camps & health dashboards |
| Social isolation | Community recreation and celebration-based wellbeing |
Campaign across schools, colleges, and corporates.
Health & lifestyle seminars, fitness challenges, and public rallies.
Use social media for health tips and motivational drives.
Establish “Jeevan Shaily Seva Kendras” in every district.
Facilities: fitness training, yoga, meditation, and nutrition guidance.
Staffed by certified trainers and volunteer health educators.
Introduce “Healthy Workplace Certification.”
Mandatory breaks, ergonomic setups, and stress management modules.
Health scorecards and incentive systems for organizations.
“Happiness Circles” for youth, professionals, and elderly citizens.
Counselling helplines and partnerships with mental health experts.
Nationwide campaign: “Dil Se Strong Bharat.”
Promote local, organic food through fairs and cooking workshops.
Encourage balanced Indian diets (millets, pulses, greens).
Mobile app for daily meal tracking and health goals.
Free screening for diabetes, BP, cholesterol, and obesity.
Collaboration with hospitals and CSR health partners.
Wellness tracking cards are issued to every participant.
Campus clubs in schools and universities promote fitness & wellness.
“Fit Youth, Strong Nation” contests, runs, and social challenges.
Self-care, fitness, and mindfulness in digital content.
Jeevan Shaily App — track health, daily habits, and challenges.
AI-based recommendations for diet, exercise, and sleep.
Connect users to local fitness and yoga centres.
| Phase | Duration | Key Activities | Expected Outcome |
|---|---|---|---|
| Phase 1 – Pilot (0–6 Months) | Launch in 10 cities | Awareness camps & 10 fitness centres | 1 lakh people reached |
| Phase 2 – Expansion (6–18 Months) | 100 cities | 200 centres, corporate tie-ups, health camps | 1 crore people benefited |
| Phase 3 – National Rollout (18–36 Months) | 700+ districts | Digital + community network is active | 10 crore citizens engaged |
| Phase 4 – Sustainability (Ongoing) | Annual renewals & app maintenance | Continuous lifestyle improvement network |
| Component | Estimated Cost (₹ Crore) |
|---|---|
| Awareness & Media Campaign | 25.00 |
| Community Fitness Centres | 60.00 |
| Corporate & School Programs | 30.00 |
| Mental Health & Happiness Drive | 20.00 |
| Preventive Health Camps | 25.00 |
| App Development & Monitoring | 15.00 |
| Management & Evaluation | 10.00 |
| Total Estimated Budget (3 Years) | ₹185.00 Crore |
| Source | Description | Contribution (₹ Cr) |
|---|---|---|
| CSR Partnerships | Health, wellness & mental wellbeing CSR projects | 100 |
| Government Collaboration | Ministry of Health, AYUSH, and HRD | 50 |
| Public Donations (80G) | ₹100–₹1,000 per supporter | 10 |
| Private Partnerships | Corporates & schools under wellness tie-ups | 15 |
| Self Revenue | Health workshops, app subscriptions | 10 |
| Total Funding Target | — | ₹185 Cr |
| Impact Area | Measurable Outcome |
|---|---|
| Citizens Trained | 10 crore+ |
| Health Camps Conducted | 25,000+ |
| Corporates Certified | 5,000+ |
| Youth Participants | 1 crore+ |
| Health Issues Prevented | 30% reduction in common lifestyle diseases |
| Mental Health Sessions | 1 lakh+ |
| Community Fitness Centres | 700+ |
| Happiness Index Growth | +40% in pilot districts |
National Jeevan Shaily Board (IPV HQ): Policy direction & funding.
State Wellness Committees: Regional health coordination.
District Centres: Local management & camp execution.
Digital Dashboard: Health data tracking & performance reports.
| Risk | Mitigation |
|---|---|
| Low public participation | Social media influencers, incentives & gamified challenges |
| Funding delay | Multi-CSR & health insurance tie-ups |
| Maintenance of centres | Community volunteers & paid memberships |
| Data privacy | Secure encrypted systems |
| Lack of trainers | Collaborations with AYUSH, NSS & fitness institutions |
Actions:
10 Jeevan Shaily Centres launched.
50 wellness workshops conducted in schools and corporates.
5,000 participants improved BMI and health habits.
1,000 citizens attended meditation & happiness sessions.
Pilot Cost: ₹3 Crore (6 months).
Outcome: 30% increase in physical activity, 25% stress reduction reported.
“Your health is your real wealth — start protecting it today.”
Join Jeevan Shaily Kawach, India’s national mission to build a healthy, happy, and conscious lifestyle for all.
| Target Area | 10-Year Goal |
|---|---|
| Lifestyle Disease Reduction | 50% national decrease |
| Healthy Workplaces | 10,000+ organizations |
| Youth Fitness Participation | 10 crore+ |
| Mental Health Access | 100% urban & rural coverage |
| National Wellness Centres | 2,000+ |
| Global Ranking | India among top 10 healthiest nations |
Jeevan Shaily Kawach is India’s shield for life — protecting every citizen from the silent epidemic of lifestyle imbalance.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), this mission will redefine how India lives, works, and stays healthy.
🌿 “Healthy Citizen, Strong Nation – Jeevan Shaily Kawach, the Lifestyle Shield of Bharat.”
