BEST PLACE TO GROW SALES OF DAILY NEEDS PRODUCTS & SERVICES ON PROFIT SHARING BASE.
Comprehensive Promotion Plan for IPV Bazaar in Pan India
This plan is designed to attract vendors from across India to participate in
IPV Bazaar, emphasizing
the benefits, reach, and potential growth opportunities.
1. Digital Marketing Campaign
a. Social Media Promotion:
Platforms: Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Content: Engaging posts, stories, and reels highlighting the profit-sharing
model and 19100 markets..
PCampaigns: "Grow with IPV Bazaar," "Lifetime Profit Sharing," and "India's
Largest Local Market Network."
b. Targeted Advertising:
Google Ads and Facebook Ads targeting vendors based on geography, industry,
and
interest
Regional language ads for deeper reach
c. Email Marketing:
Personalized emails to MSMEs, startups, and established businesses
explaining the profit-sharing model.
Weekly newsletters showcasing testimonials and success stories.
d. Website and App Integration:
A dedicated IPV Bazaar portal for vendor registration, FAQs, and benefits
highlights.
Mobile app notifications about bazaar events and updates
2. On-Ground Activation
a. Local Market Engagements:
Conduct small promotional events in local markets to spread awareness
Distribute brochures, flyers, and banners explaining the IPV Bazaar
model.
b. Vendor Roadshows:
Organize roadshows in major cities and towns, inviting vendors to attend
presentations and demos
c. Collaborations with Local Influencers:
Partner with regional business influencers and leaders to promote IPV Bazaar
within their networks
3. Print Media Campaign
a. Newspaper Advertisements:
Place ads in leading national and regional newspapers like The Times of
India,
Dainik Jagran, etc.
Highlight the 11-day trial bazaar and the lifetime profit-sharing
opportunity.
b. Magazines:
Advertise in trade and business magazines like Business Today and SME
World.
c. Posters and Flyers:
Distribute in wholesale markets, business hubs, and industrial areas.
4. TV and Radio Promotion
a. TV Commercials:
Short, engaging ads on national and regional TV channels showcasing the
vision
and benefits of IPV Bazaar.
b. Radio Jingles:
Air creative jingles on popular FM channels across India to inform local
vendors
about the opportunity.
5. Industry-Specific Outreach:
a. Trade Fairs and Exhibitions:
Set up booths at industry events like the India International Trade Fair to
engage directly with vendors.
.
b.MSME Partnerships:
Collaborate with MSME associations to inform their members about IPV
Bazaar
c. Vendor Support Seminars:
Host seminars and workshops in collaboration with chambers of commerce and
business
councils
6. Regional Language Campaigns
Use local languages for campaigns in various states to connect with vendors
in
their comfort zones.
Produce multilingual video ads and promotional materials.
7. Referral Programs
Offer incentives to existing vendors for referring new participants
Create a “Vendor Ambassadors” program to build trust and expand reach
8. Incentive Schemes
Early-bird discounts for vendors registering for the trial bazaar
Free promotional tools like posters, banners, and digital content for
initial
sign-ups
9. Success Stories and Testimonials
Share case studies of vendors who succeeded during the 11-day trial
bazaar.
Highlight the projected success of the 19100 local markets.
10. Strategic Partnerships
Partner with e-commerce platforms and logistics companies to add value for
participating vendors.
Collaborate with local influencers and content creators for increased
visibility
11. Call Center Support
Set up a multilingual call centre to assist vendors with registration and
queries
Execution Timeline
FIRST WEEK DEC 2024: Digital campaign launch, print ads, and vendor
outreach.
December 2024: Trial bazaar promotional activities and live updates.
.
January 2025 onward: Scale campaigns to promote 19100 local markets
Vendor Benefits to Highlight
Lifetime Profit Sharing Model
Pan-India Reach via 19100 Local Markets
.
Support for Growth and Visibility
Accessible Through Website and App
